Gram is all about making sophisticated sneakers. We create shoes that fill the gap between sneakers and traditional shoes.
Our roots lie in the Scandinavian design aesthetic; design with clean lines and attention to details. Each model being unique in its own simplicity.
Our goal is to design and produce a range of unique shoes, that reflect the present, yet rely on the past.
The brand is centered around the concept of weight, with each shoe being named after its weight in grams.
Gram was founded in Stockholm in 2005 by Alexis Holm and Anna Stenvi. Head designer Alexis is still an active part of Gram, but currently lives and works in Hong Kong. The rest of the Gram crew is based in Stockholm, Sweden